The Effects of Perceived Product-Association Incongruity on Consumption Experiences

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Brock_Clemente_Sarah_2011.pdf (1.32 MB)

Date

2013-04-01

Authors

Clemente, Sarah

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[unavailable]

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Keywords

Consumer evaluation, Consumer behaviour, Marketing

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http://hdl.handle.net/10464/4236

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M.Sc. Management

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