M(e)a(t)sculinity: Investigating Veg(etari)an Men's Understandings of Masculinity

Abstract

Using focus group methods, this project examines six men’s experiences of becoming vegetarian and the unique interaction between two identities commonly assumed to be in conflict: vegetarianism and masculinity. Included in this report is an overview of the contemporary debates in gender theory, with specific attention paid to men and masculinity. Seen through the lens of poststructural gender theory and the notion of multiple masculinities, this report demonstrates how vegetarian men challenge, negotiate and assert themselves as men both within the dominant culture and within their own vegetarian communities. This project bridges two existing bodies of work - poststructural gender theory and critical animal studies - to bring a more nuanced and better-articulated critique of gender to existing studies of the relationship between meat and masculinity and to offer this examination of meat consumption and gender performance as an illustration of the valuable applications of poststructural gender theory within critical animal studies.