Investigating Experienced Female USPORT Coaches’ Process of Creating Positive Team Culture

Abstract

This study explores how experienced female USPORT head coaches define, create, and sustain positive team culture within Canadian university sport programs. While team culture is increasingly recognized as a key factor in team success and athlete development, little research has focused on how female coaches approach this process. Through a coach-centered lens, this research addresses a significant gap in the literature by highlighting the strategies, values, and leadership philosophies used by women coaches to foster environments rooted in trust, collaboration, and athlete well-being. This study uncovers how these coaches intentionally build inclusive and high-performing cultures while in collaboration with the athletes of their programs. Findings offer critical insight into the evolving role of the university coach and contribute to broader conversations about equity, athlete development, and the future of leadership in positive culture creation.