Article - "Selling to Women"

Abstract

An article from The Monthly Agency Review, published by the Sun Life Assurance Company of Canada, titled "Selling to Women" by Miss E.B. Cuffe. The introduction states that Estelle is a decade into service as a Sun Life Representative. Some of the headings within the article are: Younger Women Are Best Prospect Group, Savings Appeal Stronger, T.D.B. and Cash Values, 'Suppose You Marry...', Oil for Marital Waters, For Men Only. She concludes her article with "Being in the great minority in this agency (but no oppressed one, I assure you) perhaps I've been overbold in casting aspersions on the way in which men sometimes approach women to sell them insurance."