Brock University Digital Repository

Brock University's Digital Repository is an online archive showcasing and preserving the Brock community's scholarly output as well as items from the Library's Archives & Special Collections. Researchers can disseminate their work by depositing it in this Open Access repository, which provides free, immediate access to users while also allowing Brock scholars to track downloads and views of their scholarship. The Digital Repository is also the home of the Brock University E-Thesis Portal.

For more information, see the repository's policies and procedures.

Communities in Brock University Digital Repository

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Now showing 1 - 5 of 9

Recent Submissions

Access status: Open Access ,
Horticultural Research Institute of Ontario/Vineland Research Station fonds, 1884-2012, n.d.
(2026-06-05) Cameron, Chantal
Fonds contains material about the work and activities of the Horticultural Research Institute of Ontario (HRIO), Vineland Research Station. Much of this material concerns grape growing and winemaking. The fonds contains reports and publications issued by the Vineland Research Station, as well as records of daily work such as experiments, weather data, and field notes. Material about associated groups is also included, such as the Ontario Grape Growers’ Marketing Board, Niagara Peninsula Fruit and Vegetable Growers’ Association, and Canadian Society of Oenologists. There is also material about the work and career of Helen Fisher, a research scientist at Vineland Station specializing in grapes.
Access status: Open Access ,
Taking the Spread... Values Guiding Sportsbook Mobile Application Choice: A Means-End Analysis Among Ontario Young Adults
(Brock University, 2026) Ginocchi, Gianni Fedele; Chard, Chris; Applied Health Sciences Program
The legalization of single-event sports betting in Canada in 2021 led to rapid growth and increased competition among online sportsbooks, particularly in Ontario. As platforms offer largely similar products, understanding how consumers differentiate between them is increasingly important. This study applies Means-End Chain theory and uses qualitative laddering interviews to examine how sportsbook features connect to underlying consumer values among Ontario young adults. Through this approach, the research identifies the relationships between specific platform attributes, their perceived outcomes, and the deeper motivations guiding user preferences. Findings indicate that sportsbook preferences are driven by four key value dimensions: camaraderie, peace of mind, sense of achievement, and entertainment. Overall, results suggest sportsbook choice is driven more by psychological need fulfillment than functional differences, highlighting the importance of aligning product design and marketing strategies with consumer values. These insights contribute to a deeper understanding of consumer behaviour in a rapidly evolving market and provide a foundation for future research exploring how these relationships may differ across populations and over time.
Access status: Open Access ,
The Incel Movement and Intersecting Online Violence: A Feminist Analysis of Incels.is
(2026-06-03) Sandra Erceg
This major research paper examines how violence is constructed, legitimized, and glorified within the online incel movement, with particular attention to how this violence is gendered, racialized, sexualized, and classed. Focusing on Incels.is, the most active incel forum at the time of data collection, this study uses feminist critical discourse analysis (CDA) to analyze one week of posts from the “Inceldom Discussion” section, collected between June 26 and July 2, 2025. The findings show that violence is not peripheral to incel discourse, but rather central to its ideological structure. Across the dataset, users construct themselves as victims of women, feminism, racialized sexual hierarchies, and a supposed “gynocentric” society. This perceived victimhood is used to justify misogyny, dehumanization, fantasies of domination and violence, and the glorification of violent male figures such as Elliot Rodger and Alek Minassian. The analysis identifies five major themes: victimhood and entitlement; the glorification of misogynistic violence; the martyrdom of violent incel figures; racialized, sexualized, and homophobic othering and blame; and patriarchal entitlement expressed through the sexualization of minors. Drawing on feminist theory, intersectionality, and digital media scholarship, this paper argues that incel discourse should be understood not simply as online deviance or individual pathology, but as a form of structural and ideological violence rooted in patriarchal power. Ultimately, this research shows that Incels.is functions as a digital space where misogyny, racism, sexual hierarchy, and male grievance are collectively reproduced, normalized, and transformed into a shared political worldview.
Access status: Open Access ,
The Press, Volume 47, Issue 29, April 3, 2012
(2012-04-03) Gottli, Katherine (Editor); Stacey, Tim (Managing); Medland, Bryan (Internal News); Ellis, Dean (Assistant Internal News); Colangelo, Jeremy (External News); Johnston, Jeff (Assistant External News); Ostrowski, Daniel (Speciality News); Illich, Chris (Focus); Mihaljev, Amanda (Arts and Life); Mucciarone, Victoria (Assistant Arts and Life); Crothers, Will (Sports); Horner, Matt (Assistant Sports); Machulla, Ryan (Layout Graphic Design); Perez, Ben (Photographer); Bedard, Seija (Assistant Photographer); Janzen, Gaylynn (Business and Advertising); MacDonald, Marc (Communications)
The Press, Volume 47, Issue 29 includes: The Brock Press presents “The Best of The Brock Press” featuring their favourite articles from the publication year.
Access status: Open Access ,
The Press, Volume 47, Issue 28, March 27, 2012
(2012-03-27) Gottli, Katherine (Editor); Stacey, Tim (Managing); Medland, Bryan (Internal News); Ellis, Dean (Assistant Internal News); Colangelo, Jeremy (External News); Johnston, Jeff (Assistant External News); Ostrowski, Daniel (Speciality News); Illich, Chris (Focus); Mihaljev, Amanda (Arts and Life); Mucciarone, Victoria (Assistant Arts and Life); Crothers, Will (Sports); Horner, Matt (Assistant Sports); Machulla, Ryan (Layout Graphic Design); Perez, Ben (Photographer); Bedard, Seija (Assistant Photographer); Janzen, Gaylynn (Business and Advertising); MacDonald, Marc (Communications)
The Press, Volume 47, Issue 28 includes: BUSU’s AGM saw poor attendance, but VPUA Luke Speers says this is a good thing and means BUSU is doing things right; On top of the “robo-call” scandal, the Conservative Party may have broken other election laws; Bill C-11 gets amendments that make the law more education-friendly; Air Canada unions challenge “back to work” laws in the Superior Court; Daniel Ostroowski calls Brock University’s parking system “a joke.”; BUSU is taking steps to make Brock University a greener campus; Brock sports year in review.